Marketing As a Student

If you're a someone looking to enroll in a marketing program in school or are currently enrolled in a marketing program, you probably have some questions regarding the topic of marketing and what you're going to be learning and going over in your classes. It's never too early to learn strategies and skills that you'll have to use down the road in your choses career within the marketing field. Continue reading below to learn more and subscribe for more marketing updates!

Marketing requires lots of strategic planning, problem solving, and group discussions.

Applying Marketing Skills

At first, you might have a lot of knowledge on marketing topics, skills, practices, and phrases. Over time in your classes, you will slowly start to pick these up gradually and will be able to apply them to projects and assignments. Once you have enough knowledge, you will find yourself using all types of marketing skills throughout all of your classes and even some outside of school. You want to apply these skills and practices throughout all of your assignments and projects to show your knowledge to your instructors to really show them you understand what they've been teaching you throughout your classes. You might even surprise yourself when applying them to your course work. Here are just a few examples of beginner marketing skills:

• Marketing Mix: The Four Ps (Product, Price, Place, Promotion)

• Creating SMART Goals (Specific, Measurable, Attainable, Relevant, Timley)

• Creating storyboards to use as an outline/guide for your projects

• Market Research: Understanding consumer needs and competitor analysis

• Target Demographics: Who is your target audience? This includes things like gender, race, income, and marital status

• SEO: Search engine optimization

• Content Marketing: blogs, video creation, storytelling

• Google Analytics: understanding and breaking down website traffic and behavior

Adobe Creative Cloud

During your marketing journey in college, chances are you will learn how to use the software within Adobe Creative Cloud. The three you will most likely start off with will be Adobe Photoshop, Adobe Premiere Pro, and Adobe express. Each of these software apps allows you do edit photos, videos, create infographics, logos, advertising, and so much more. While each feature is different, there are many similarities between the three.

• Adobe Photoshop: allows you to alter photos, images, and graphics with the use of the tools given to you through the software. Some of these tools include an erase option, paintbrush tool to go over photos with another color, selection tools, and measuring tools.

• Adobe Premiere Pro: allows you to edit and create videos through a series of functions and tools that are also given to you through the software. You can pull in raw footage or clips into the editing box and add on music, filters, transitions, sound effects, photos, images, and so much more to create your own videos for any project.

• Adobe Express: gives you functions like Photoshop but is much more user friendly and doesn't have as much tedious editing options. Through adobe express, you can still edit photos, but it is more used to create things like ads, infographics, as well as your own designs!

This is an example of an ad that was created through Adobe Photoshop for a college course.

Using Google Analytics

Google Analytics is something that is available to use to anyone that has their own Google account. It is used for tracking website traffic and behaviors amongst users. It allows you to see how people interact and find your site, which can help you improve your marketing content and the overall experience for users. Google takes data and sorts it through the following:

• Traffic Sources: where the users came from whether it's from search engines, social media, or ads

• User Behaviors: how users interact with your site such as pages visited, the amount of time spent on the page itself, and bounce rate which is how much the user comes back to the site.

• Demographics: who exactly is on your site? (age, gender, location, interests)

Using this can overall help you as a marketer by learning how data works and its importance when it comes to marketing and creating a website for yourself, how to apply your skills with a future business who might have you work with their data, and how to properly use and work with data given by users.

Conclusion

While there are many more topics that I was not able to cover, these key topics are just enough to have some background on to get you started on your marketing path. You will find out more throughout your courses and continue to absorb new information that will help you in the future with your marketing career!

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